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Consulting

 

Fitness Business and Marketing Consultation with Doug


I consult personal trainers across the country by phone and in-person. The one hour session costs $75 and covers the following topics:

  1. Getting started in the personal training industry
  2. Educational and certification options
  3. Starting your own personal training business
  4. Marketing, advertising, and strategies for growing your business in your market
  5. Overcoming roadblocks and avoiding common mistakes

Click here to purchase your business consultation

Upon receiving your payment, I will contact you to set-up a 1 hour business consultation. Sessions are not limited to only one hour. Additional consultation sessions are available.

If you have any questions please contact me at 202-297-3092 or e-mail at dsmfitness@hotmail.com.

Here’s what trainers had to say about their consultation:

“Before I met Doug, my business was headed nowhere. I only had a few clients and I really wasn’t sure about what steps to take to expand my business. I found Doug’s website and set up a consultation. In our meeting, Doug let me know exactly what I needed to do to expand my clientèle, and gave me a lot of great ideas that I put into action.

First I optimized my website using what I learned from our meeting. A client found me through my website, and this client generated two referrals for me. Then I a got another client through one of those referrals. All of this brought me up to eight active clients. And I infiltrated a couple condos in the area using the methods Doug suggested, and have set up speaking engagements at both of these condos later this month which I expect to bring in even more clients.

Only three weeks later, I more than doubled the size of my clientèle! I couldn’t be happier with how our consultation went and with the results I’ve seen, including my website ranking shooting up from page 3 on Google to page 1! Doug Murphy is the real deal and I highly recommend his services.”

Alex Kriz
www.alexkriz.com

Annapolis, MD

“I recently relocated my personal training business from Philadelphia to South Florida. Doug Murphy has been an extremely valuable resource in my quest to build up my client base in the tough Miami market. Doug was able to supply me with several excellent suggestions to help me get my business back to the level I was used to in Philly. Doug’s insight to overcoming the roadblocks to succeeding in the Miami market have undoubtedly helped me and I’m sure he can help you too.”


David A. Miller
D.A.M. Good Bodies Elite Personal Training

www.damgoodbodies.com

Philadelphia, PA

 

“…As I moved to the Washington area and decided to resume personal training, I was glad to find an experienced Trainer who was very familiar with the area and was willing to share some insight into the business. I didn’t know what to expect from my meeting with Doug but I came away very pleasantly surprised at his breadth of knowledge and eagerness to help. He gave me valuable advice on how to obtain and more importantly maintain clients. He definitely has a very natural interaction with people in general which in turn makes him a very good trainer. Thanks for all the help….”

Dag Gogue Washington,DC

www.hit-fit.net

Former consulting client who now works with me in the DC area

 

 

“I really appreciate the help Doug gave with starting me off into the personal training world. I did a PT consult with him over the phone last summer, and it was very informative. Doug was more than pleased to answer any question I had for him and was very elaborate in answering them. He helped push me on my way to hopefully someday be in a similar position he is in. I now live in NYC and am doing well working as a personal trainer at the Equinox in Grand Central. Now as a fitness professional and personal trainer myself I realize how helpful Doug’s mentoring and wisdom really was. Soon I will start branching off on my own and doing sessions outside of the club and eventually move to doing that exclusively. If you want to talk to an expert in personal training and someone who has had years of experience in the field, Doug is the guy to ask.”

Casey Dellas
NYC, NY

 

“I’ve been personal training for 11 years in Northern Virginia and the DC Metro area. I’d always been blessed to get clients from referrals but knew a strong web presence was key to my success. My hurdle to getting online was finding someone professional with fair prices. Not only did Doug provide me with an excellent, affordable web designer, he’s also shared several tips on how to get on the first page of Google and get good press releases as well. He’s helped me with resources on how to make my bootcamp better and broaden my horizons. Doug is genuine in his desire to help me succeed and experienced enough to help make it happen.”

Update from an email Damien sent me on 4/6/11:

“Some searches list me on page ONE of Google now and I’ve moved up to pages 2 and 3 on the other ones! I’m movin’ up!

Damien Woodson Arlington, VA

www.personaltrainingco.com

Former consulting client who now works with me in the DC area

 

Professional Resources

Certification, marketing, equipment, and business resources for fitness professionals.

 

Certifying Organizations

ACE-American Council on Exercise
www.acefitness.org

NSCA-National Strength and Conditioning Association
www.nsca-lift.org

ACSM-American College of Sports Medicine
www.acsm.org

CPR Certification
www.americanheart.org/cpr

 

Marketing Resources

Kaiser Serajuddin has a great site with a lot of good information for veteran trainers as well as those just starting out or trying to take the plunge into independent training
http://super-trainer.com/

 

 

 

 

 

 

 

Fitness Professional Associations

 

IDEA
www.ideafit.com

 

Continuing Education/Seminars/Conferences

 

ECA
www.ecaworldfitness.com

SCW Mania Conventions
www.scwfitness.com

DSW Fitness
www.dswfitness.com

Personal Training on the Net
www.ptonthenet.com

Club Industry Trade Show
www.clubindustryshow.com

American Senior Fitness Association
www.seniorfitness.net

 

Insurance

Fitpak
www.fitpak.com

 

Magazines

Personal Fitness Professional
www.fit-pro.com

Fitness Business Pro
www.fitnessbusinesspro.com

FitPro
www.fitpro.com

 

Setting Up Your Business/Legal Documents

 

www.legalzoom.com

 

 

Training Equipment

I have used the equipment below with clients and in my own workouts, and I only recommend products that I believe have great value for trainers.

 

TRX Suspension Training and the Lebert Equalizer are great tools for training clients in-home and at the gym, as well as outdoors. Check it out-

 

Fitness Anywhere: Make your body your machine.

 


The Lebert Equalizer Total Body Strengthener

 

 


Creative Health Products-great source for bands, balls and all kinds of supplies at low prices
chponline.com


Business Cards and Brochures

I use Vistaprint.com for business cards and many of my printing needs. You can upload your own photos and graphics, or use preset templates to create business cards, brochures, and many other marketing materials. They do a very professional job at a fraction of the price you would pay at a local printer.

 

Workout Logs

www.privatelabelfitness.com

 

NOW HIRING: I am looking for well qualified experienced trainer to add to my team. Resumes can be submitted to: dsmfitness@hotmail.com.

© 2011 by Doug Murphy, Washington, DC 20001. All rights reserved.